Branding & Website UX/UI
Food & Drink
2023
ShakeUp is a coffee and fresh juice brand in Istanbul.
Ideaツ Shake, blend, play!
Our Design Strategy

Idea 
We incorporated the vibrant world of smoothies and juices into our visual identity. We designed a versatile logo family and animation that references the mixing of multiple ingredients in the beverages with a shaking effect. Each logo was combined with a hashtag, creating a dynamic identity for our brand.
Target Audience
Class A, Women + Men, Age between 25-55, Sportive people who cares themself
Keywords
Fun, Creative, Healthy, Sustainable, Fluid, Colorful, Exciting, Minimal as possible
Client: ShapeUp
Photography: Rp Studios

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